Valpak

Local co-operative direct mail advertising

Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.

Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

Please Note: The operators of Valpak, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Valpak website.

Start-up Costs & Franchises Fees

How much does it cost to open a Valpak Franchises?

Total Investment: $51,700-$84,300
Initial Franchise Fee: $15,000
Royalty Fee: 0
Advertising Fee:
Term of Agreement: 10 years

How to contact Valpak

Valpak Direct Marketing Systems Inc.
8605 Largo Lakes Dr.
Largo, FL
33773

Toll Free: (800)237-6266
Fax: (727)392-0049

Website: Visit Website

Valpak News

New Owner Announced For Valpak® Of Minneapolis/st. Paul
Valpak®, one of North America's leading direct marketing organizations, announces Rand Gottlieb has acquired Valpak of Minneapolis/St. Paul. Gottlieb promptly procured the first of the seven company-run Valpak operations, which the company announced in April it would refranchise over the nex... more

Valpak Franchises Opening Up
Direct mail advertiser Valpak said it would be refranchising at least 15 of its company-run operations over the next two years. The initial focus will be on refranchising the New York City and Houston markets, with Minneapolis, Tampa Bay, Chicago, Boston and Los Angeles to follow. "We're ... more

Former Texas Radio Exec Runs Local Valpak Franchise
The retiree's typical path is to head south from Wisconsin. John Hiatt took the opposite course. Then again, his retirement was not typical. In fact, it wasn't really a retirement. Hiatt concluded a long career in radio about 18 months ago when CBS Radio sold the four stations he was runni... more

Valpak To Give Away Local Franchise At Naasf
Many people have aspirations of business ownership but only a few ever take the next step. The reasons why run the gamut, ranging from concept selection to cowardice, but it's the often astronomical business startup costs that shift those entrepreneurial endeavors from center stage to second str... more

Direct Marketer Valpak Announces New Promotional Partner
Every month, the familiar blue Valpak envelope brings unique on-envelope promotions and sweepstakes to consumers that typically feature cash and prize giveaways. During the month of May, Budget Blinds, a leader in custom window treatments, will appear on the Valpak envelope and give consumers th... more
View all Valpak Press Releases

Franchise History

When did the first Valpak open? 1968
When did Valpak start Franchising? 1988

Year U.S.A. Canada International Corporate

2005 178 17 0 9

2004 177 19 0 6

2003 183 22 0 5

2002 190 26 5 1

2001 189 24 2 5

Expansion Plans

International: Canada,

Financing Options

Expense In-House Third Party

Franchise Fee No No

Startup Costs No No

Equipment No No

Inventory No No

Accounts Receivable No No

Payroll No No

Third Party Financing Source(s): GE Capital

Other Financing Source(s): Third-party territory fee financing

Training & Support

Support
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations

Marketing
Co-op advertising, Ad slicks, National media

Business Operations

Franchise can be run from home.
5% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 2
Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

Qualifications & Business Experience

Business Experience:

General business experience
Sales and management skills

Related Franchise Categories

Listing Tags

coupon, coupons, value, free, local, valpak, val-pak, saving, savings, discount, discounts, bargain, bargains, deals, offers, valpack, valupak, valuepak, valupack, valuepack

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