Trademark Collection Hotel vs Hotel RL Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Trademark Collection Hotel vs Hotel RL including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Trademark Collection Hotel Franchise
Hotel RL Franchise
Investment $198,558 - $12,854,531$1,335,000 - $36,191,500
Franchise Fee N/A$40,000 - $75,000
Royalty Fee -5%
Advertising Fee -3.5%
Year Founded 20172005
Year Franchised 20172005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Trademark Collection Hotel Franchise
Hotel RL Franchise
Experience --

Financing Options

 
Trademark Collection Hotel Franchise
Hotel RL Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Trademark Collection Hotel Franchise
Hotel RL Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Trademark Collection Hotel Franchise
Hotel RL Franchise
US Expansion YesYes
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).



About Hotel RL

"Hotel

Hotel RL is an experience of all things authentic, creative and curious. Offering a taste of the local scene in a laid-back environment, we invite open-minded travelers to work, play and pursue their passions freely. Made for explorers and curious minds, Hotel RL captures the spirit of adventure and creativity within comfortable and modern conveniences designed for a new generation of traveler, complete with exciting lobbies, free Wi-Fi, trained Victrola Coffee baristas, performance spaces, and more surprises along the way.   Stay Curious.

The total investment necessary to begin operation of a 150-room Hotel RL Hotel with a minimal food and beverage offering is estimated to range between $27,849,250 to $36,191,500 for new development and $1,335,000 to $4,001,500 for conversion hotels. These amounts include $90,500 to $111,000 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.