Applebee's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$2,009,038 - $8,267,250 |
Franchise Fee |
$35,000 |
Royalty Fee |
4% initially, 5% possible after |
Advertising Fee |
not less than 4% |
Year Founded |
1980 |
Year Franchised |
2014 |
Term Of Agreement |
- |
Term Of Agreement |
- |
Renewal Fee |
- |
Business Experience Requirements |
Experience |
Our Ideal Franchise Partner
-Is committed to a long term franchise relationship built on trust and respect
-Knows how to build a brand
-Understands that accessible pricing and value are core components of casual dining
-Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing
-Has or will have infrastructure dedicated to the development of our brand
-Has material liquidity and net worth, with access to capital
-Has a track record of developing multi-unit restaurant systems
|
Financing Options |
|
In-House/3rd Party |
Franchise Fees |
-/- |
Start-up Costs |
-/- |
Equipment |
-/- |
Inventory |
-/- |
Receivables |
-/- |
Payroll |
-/- |
Training & Support |
Training |
- |
Support |
- |
Marketing |
- |
Operations |
- |
Expansion Plans |
US Expansion |
Yes |
Canada Expansion |
No |
International Expansion |
Yes |
Company Overviews
About Applebee's
Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally.
For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.
#96 on Franchise Rankings.com